Blogger, fashion intern, sometimes photographer
Instagram: joshjoynes

Photos are owned by me.
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New editorial I shot with some very cool people - 

Clothes: Ashton Eramya and Belinda Liana 
Anna Anagnostopoulou and Marisa Linardos


An amazing London based fashion publication contacted me about commissioning some street style snaps from MBFWA! Given the popularity of the event and the amazing style we’ve come to produce at the shows they were very keen in getting coverage!

You can check out my snaps here:

COLLABORATION: Finally got to snap one of the most amazing fashionistas I know! Belinda Liana, a fresh faced fashion blogger who knows a thing or two about style, here she wears the Mythology Jumper from MAY THE LABEL in stores & online now! 


I have something horrible to admit, I haven’t always been a fan of Alice McCall! I know, what am I thinking? She’s a talented Australian designer whose challenged high end brands with her mixture of quirk and high end tailoring. Well this year, this show, this day changed my mind! 

First of all, the show was done in a warehouse slightly offsite from MBFWA base. Secondly, there was an art installation, all in white! So naturally I was very excited and pleased. Then came the garments! I hate cute, I’ve never been a fan of cute, I don’t like pretty. I like chic, clean, precision, I like feminine and demanding fashion. Alice hasn’t always ticked those boxes. This year she came close  and I loved it, and it was sort of cute! 

There were pastels, sugary pinks and mint greens! There was sheer! There was lots of clean white gowns and pieces and then there was prints! I’m not talking generic mirrored florals and abstract paint splatters, I’m talking digital pieces of ART instilled on some very very hot pieces! My words won’t even begin to give justice to the prints Alice showcased. They were pop art inspired surrealistic photos of what only looked like a 1960s Egyptian summer, with an artistic feel. 

Brava Ms McCall! 

Side note: I hated the shoes! NUDE PEEP TOE PUMPS. Not in to it.

Some of the bigger names do street style. 

MATICEVSKI MADNESS: Not so much a fashion designer as he is an artist. 

I can’t even begin to tell you what an absolute honour it was to be seated front row at the Toni Maticevski show this year. Despite the fact it was by complete coincidence and a lot of luck it was a truly god sent moment. Amongst a plethora of  commercial labels such as Cameo and We are Handsome, Maticevski bought some much needed FASHION to day 2 at MBFWA. 

This years collection demanded a lot of attitude as models donned some heavy gowns and some rather abstract pieces. I love Maticevski , I don’t think there is any Australian designer who comes close to Toni in creating the decadent and feminine style he does, his signature gathering and structure is iconic and the dresses themselves are an art form.  What was an interesting addition this year was the sporty vibe he sent down the runway think racer back tops and trousers and some sleek cuts. Colours were minimal and applied with thought, this years favourite Jaffa Orange made an appearance amongst a sea of monochrome and marle grey.

Overall the show was a stunning visual experience that surpassed every expectation I had of Toni Maticevski. If the finale that saw models hold fresh orchid flowers in their mouth, matching the glossy printed runway wasn’t enough to make me fall in even more in love with the label, nothing ever will. 


What I enjoy most about Fashion Week is the street style. We’ve all come to realise that street style at fashion week is strategic, staged and selective. However, it’s always a lot of fun! There’s a lot of skepticism and cynicism around street style at fashion week, given the lack of spontaneousness but fashion is fashion and that’s why we come!

There’s always polar opposites at fashion week, we have the sleek fashion bloggers and stylists who have become household names due to their online presence and influence think Jessica Stein and Nicole Warne. You’ll always find them in new season MBFWA brand wear mixed with Net A Porter finds. Then we have the eclectic cool kids each a blogger in their own right with a few thousand Instagram followers who sport the Discount Universe and and Nike thongs. It’s truly fabulous! There’s no less credit to either side and the mixture of both styles is so fun. It’s what street style is essentially all about, finding those who have brought themselves and the trends to the street, by any means possible! 

THE BLACK CARPET: Guests arriving for the Carla Zampatti SS15 show on the first night of MBFWA 2014